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Usability Testing for Customer Loyalty
How usability testing contributes to customer loyalty Usability testing can be used for many specific aspects of website usability and to test customer loyalty is one of them. Customer loyalty is very...
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Using an Extra Participant in Usability Testing
Trialling Usability Testing Usability testing can be an expensive business so you need to make sure that everything is as focused as possible so that you get the most from your sessions in terms of...
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Usability Testing for Agencies
The Value of Usability Testing The value of usability testing is not always appreciated by non-specialists and sometimes convincing them of its usefulness can be a challenge If you are an agency in...
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The Many Faces of Usability Testing
Methodologies and Objectives of Usability Testing When usability testing is discussed many of those involved in the conversation might not even be aware that there is one more than one type of testing...
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Usability Testing on Forms
Best Practices for Form Usability Why is form usability important? Usability Testing on forms is important for two major reasons; firstly, if you have bothered to include a form you must want people to...
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Basket Usability Testing
Optimising Checkout Usability Online shopping baskets (or shopping carts) are a very important part of the sales closing process; as a bad shopping cart experience, can cause a potential customer to...
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Mortgage Journey Usability Testing
The problems with Online Mortgage Application Forms Online Mortgage application forms are often lengthy and complicated documents that put users off even attempting completion. Even though the nature...
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My Account Usability Testing
Online User Accounts The My Account area of a website is where customers visit to find their personal and financial details, history of account transactions, orders, deliveries etc. It tends to not...
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Homepage Usability Testing in Responsive Designs
Responsive Web Design Obviously, your homepage is one of the most important pages on your site. It is often the first page many users see and frequently the place from which they navigate. The page...
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Usability Testing of Responsive Web Design
Usability Testing on Multiple Platforms Usability testing responsive web design (RWD) means testing across multiple platforms, often simultaneously or in tandem. This is not always easy or affordable...
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Unmoderated Usability Testing
Moderated Vs Unmoderated Testing During unmoderated usability testing, there is no direction or guidance given to the users for the duration of the testing. The users are given the task, complete it...
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How to view Usability Testing without a Research Facility
Remote Viewing It is often useful for both clients and testers to be able to observe usability testing as it is happening not only to potentially provide guidance and view users’ actions and possible...
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Usability Testing for Sales Optimisation
Increasing Conversions on your Site Whichever way you cut it and regardless of what secondary objectives your website serves, the bottom line for most people is sales. There are many ways of achieving...
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Chatbot Conversation Design
What are Chatbots? You might never have heard of chatbots or you might have heard of them but have no idea what they are or how they work. The simple explanation is that they are user services which...
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Common UX mistakes in Chatbots
When chatbots go bad Chatbots offer the promise of great things for the future – but they also contain massive potential pitfalls and failures if they are not properly considered, designed and...
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The Impact of Chatbots on User Experience
User Interaction with Chatbots Obviously, your aim with providing a chatbot is to improve user experience. If you fail to accomplish this, you haven’t really achieved anything no matter how clever or...
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Making Chatbots Usable
Tips to Improve Chatbot UX As chatbots are a relatively new development, there has yet to be a set of common standards or practices adopted for their design and function. These will come with time;...
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Why Chatbots Fail
Common Issues with Chatbot UX Chatbots are relatively new, and like all new developments, there will be teething problems and user experience difficulties that present challenges to those wishing to...
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Testing Conversational Interfaces
Usability Testing on Chatbots Chatbots are a great innovation and certainly an indicator as to where the industry is heading. But they are also in their relative infancy and provide plenty of scope...
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UX & Augmented Reality
Designing for Augmented Reality So what is augmented reality and how does it relate to, and enhance, the user experience? The term augmented reality has recently sometimes been used in contexts to...
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